The lifestyle and emoti'<onal value represented π✔by the brand, etc. For examp Ωle, some brands emphasize “na&∞≠tural beauty”, and some bελ©±rands highlight “professiona↑✘<¥l skin care”. Bra☆≤γβnd image building: I>☆ncluding brand name, logo, packaging dσ±α§esign, etc. The brand name s∞φλΩhould be easy to remember and spread, →&"and be able to reflect the character ∞ istics and positioning of the brand‍ ‌; the logo design should b→♣e simple and recognizable; th↑✘♥e packaging design should meet the aestγ∑₩εhetic and demand of the ta∞$rget market, and at the same time ref★β↓lect the style of the brφ£α&and 37. Brand personality×φ building: Give the b♠✘€₽rand a unique personality,↑>₩ such as fashion, eleπλ✘←gance, vitality, professionalism, etc.,¥★₽€ so that the brand has a distinct imageγ←‍• in the hearts of consumers.